It is that time of year again: National Postal Forum 2017, the shipping and mailing industry’s premier, annual trade show, where industry and postal customers have four days to meet, interact with and learn from USPS experts about everything from demonstrating new software solutions to driving awareness of new postal promotions. It is a one-of-a-kind networking and educational event for the industry and Pitney Bowes is once again excited to participate on the show floor, in conference sessions, and at networking functions.
One of the major discussion tracks at this year’s show will be highlighting one of the Postal Service’s latest initiatives: Informed Delivery. This new feature gives consumers the opportunity to preview what is arriving in their mailbox on a daily basis. Registered users receive a daily email with greyscale scanned images of letter-sized mail pieces, so they know what they are getting each day, long before checking their physical mailbox.
Informed Deivery has been rolled out nationwide and has over 2 million enrolled consumers. The USPS and Pitney Bowes are registering consumers for the service on-site at National Postal Forum. Non-attendees can register at informeddelivery.USPS.com.
At National Postal Forum, there is an entire conference track to help mailers and mail service providers better understand how Informed Delivery works and how to create dynamic and compelling digital content to accompany the physical mail via Informed Delivery.
The EngageOne® Video Difference
For those unable to attend all of these conference sessions, that is where Pitney Bowes EngageOne® Video (EOV) comes into play. We have teamed up with the USPS to create an interactive personalized video for mailer owners, mail service providers, and agencies to learn about conducting an Informed Delivery interactive campaign and coordinating customized, digital content with existing hard copy mailings.
EngageOne Video is a customer engagement solution that delivers interactive communications designed specifically for each viewer. Each video experience acts as a customer service, sales, marketing or educational resource that empowers viewers to self-select topics and actions relevant to their individual needs. In fact, a recent study indicates that 64% of customers are more likely to spend time watching a video if given more choices to interact.
"...a recent study indicates that 64% of customers are more likely to spend time watching a video if given more choices to interact."
Source: Rapt Media consumer study, n =2000, 2015
This is one reason why Pitney Bowes is attending this year’s National Postal Forum. We want mailers and businesses to be fully aware of what interactive personalized video can provide. Come watch the videos created for the USPS to help educate the mailing community about the 2017 Promotions and Informed Delivery.
Would you like to learn more? EngageOne Video Demo of Informed Delivery outlines exactly how the system works and how mailers can leverage it for more dynamic customer interactions. For an in-person demonstration, come find us at NPF 2017 in Baltimore, May 21 – 24. Pitney Bowes will be at booth 413.