Pitney Bowes and Baron: When Data Experts Meet Weather Experts

All weather data contains a geographic footprint, and that footprint is constantly changing over time. As that footprint changes, the magnitude associated with the weather impact also changes.

Tue Sep 03 13:16:00 EDT 2019
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Did you know that Mankind explored space and surfed the internet before pulse doppler radar was fully adopted as the leading weather detection technology? When pitted against other grand feats like space travel and the internet, it may seem like the meteorological community is lagging. However, Pitney Bowes and Baron have made it our mission to turn weather information into usable data - in real-time and at scale.

While this mission may not seem as grandiose as putting a man on the moon, extracting the dynamic components of weather information into coherent data is much harder than it appears on the surface. It requires the simultaneous understanding of three mechanisms: space, time, and magnitude. All weather data contains a geographic footprint, and that footprint is constantly changing over time. As that footprint changes, the magnitude associated with the weather impact also changes.

For example, one neighborhood may have experienced 20 MPH wind gusts while the neighborhood next door may have experienced 75 MPH wind gusts at the same time or just minutes later. With the proper perspective, it becomes clear why making this information readily available in real-time, and in a user-friendly format, is a tall order.

This is precisely why we decided to partner with the weather industry’s leading experts at Baron when faced with this challenge. At Pitney Bowes, we are data curators. We source, cleanse, and deliver value-added data products to our end users. Just like a quarterback does not catch his own passes, we do not pretend to know or do everything. Our products span a wide array of use cases and industries, and we rely on our partners to serve niche areas of expertise so that we can transform that expertise into valuable data for our clients.

Weather data is one of the more complex niches we serve, and we couldn’t be more fortunate to rely on our colleagues at Baron who live in the bleeding edge of this space day in and day out. Thanks to large investments in weather detection infrastructure, centuries of combined experience, and a unique focus on data science, Baron has been able to bring unmatched capabilities to market year after year.

Baron’s weather IP leads the pack for a few key reasons:

01.    Resolution: Up to 1Km resolution nationwide

02.    Breadth: Over 300 weather data products. Seriously - that’s not a typo. Any and every weather phenomenon that has the potential to impact lives, property, or consumers is accounted for.

03.    Precision: Forecast models leverage the latest practices in meteorology coupled with one of the largest networks of doppler infrastructure in the world. Not to mention, the update cycle is shorter than the time you’ve spent reading this.

04.    Holistic View: Forecast, Real-Time, and Historical data is all available to support use cases which require insight before, during, and after weather events.

Pitney Bowes Data is another leader in its own right:

01.       We have 175 million pre-geocoded US addresses that, with Baron, we can associate historical weather data to. 

02.       For businesses, this information, along with thousands of other attributes can be associated with an address to help them make informed decisions every time. 

03.       All that insight can be delivered in real-time via the Pitney Bowes Software and Data Marketplace – 24 hours a day, seven days a week.

We are thrilled to be innovating real-time weather solutions with Baron Weather. We rely on Baron to serve us world class information so that our customers can make world class decisions informed by real-time weather data.

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