Relaunching a global brand: #PowerofPrecision

For our first in a series of #PowerofPrecisionChat’s this year, we opened up a global discussion on Twitter about the Relaunching of a Global Brand.

Wed Feb 04 11:22:19 EST 2015
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In January, Pitney Bowes announced the launch of a new brand strategy and identity. It now more accurately represents the company it is today – a global technology company that helps our clients, big and small, navigate the complex and evolving world of commerce. In everything we do, our focus is on delivering accuracy and precision to drive a meaningful impact for our clients.

In 95 years, this is only the third time the company has changed its brand image.

For our first in a series of #PowerofPrecisionChat’s this year, we opened up a global discussion on Twitter about the Relaunching of a Global Brand. We invited brand architect, Senior Vice President of Brand Strategy and Integrated Marketing Communications Bill Borrelle, to share a little of what goes into a global rebranding.

The subject sparked considerable interest and rich commentary from professionals from 26 countries – and resulted in our topic trending on Twitter.

Here’s a summary of the conversation.