Whether a business wants to expand to reach new customers 100 miles away or 10,000, it is achievable today for businesses, large and small. That was the message hundreds of participants from around the globe learned during Pitney Bowes most recent #PowerofPrecisionChat.
Innovations in technology have removed barriers to scaling into new markets and created a connected world. Those innovations - and what is required along the pathway to success in doing so - were detailed during this discussion.
Ecommerce expert Marsha Collier and Jay Bartlett, Pitney Bowes Vice President, Digital Marketing and Ecommerce were this month’s guests, along with chat host business advisor Brian Moran, who led a content-rich discussion that trended yet again in parts of the US and Europe.
The chat drew insights on the value of understanding shipping requirements, mobile, omni-channel marketing, cultural and language differences, and how to best leverage your website in new markets. The conversation was fast –paced and compelling and worth a longer look.
Mark your calendar for the next #PowerofPrecisionChat - Making Data Actionable in a Connected World -on Wednesday, May 6.