While strategic partners have always been important, today they are essential as they help to accelerate speed to market, shared Jason Dies, Pitney Bowes president of document messaging technologies, during the latest #PowerofPrecision chat. “Partnership needs to be mutually beneficial & show opportunity to grow and develop over time,” he tweeted.
One of the largest audiences to date turned out for the global tweet chat on a subject that resonated with businesses of all sizes everywhere, how strategic partners can advance commerce. Pitney Bowes invited thought leaders from two of its valued strategic partners to help lead the discussion. GE Digital’s Denzil Samuels, global head of channels, alliances, business development and ventures, and influencer Amber Armstrong, IBM’s director of digital, social, joined Dies on the panel, hosted by noted business advisor Brian Moran. Adding to the benefits of finding the right partner, GE’s Samuels spoke of the importance of partnership can help in getting execution right. “Think global, act local,” he tweeted, “Rely on partners with local relationships to understand regional needs & drive new markets.”
A4: Relationships matter. Working with partners who understand a geographic culture improves customer outcomes #PowerofPrecisionAmber Armstrong (@ambarmstrong)
Teaming with the right partner, building a strong relationship, and collaboration were elements the experts all agreed on as critical components to a successful strategic partnership. IBM’s Armstrong posted, “Relationships matter. Working with partners who understand a geographic culture improves customer outcomes.”
Many innovative technology advancements are coming to market today with the teaming of key partners. Many of the successes we have had as an organization in recent years come from these partnerships, noted Dies. “By collaborating with GE Digital, we brought Clarity to market faster & at a lower cost, which benefits customers.” And, he went on, “We expect Clarity to revolutionize our business & industry.” Illustrating the impact of partnership when it really works, Armstrong added, “It’s amazing when storied companies team to drive the latest innovations.”
But discussion of the value of partnership was not limited those among global tech giants. “My #smallbiz is stronger because of the partners I work with, shared Rieva Lesonsky, founder of GrowBiz Media. The same principles apply regardless of company size. But for the small business that teams with a large one, there are advantages. “Partnering benefits #SMB equally as large corps. Partnerships help #SMB companies compete with larger companies,” Armstrong added. And it goes both ways, countered Samuels, ‘Big companies can also learn from #SMBs about operating more nimbly – fail fast & move on.”
Listening to the collective expertise during the monthly chat, the undeniable takeaway was that the right partnership has the ability to advance commerce. “Partnerships on a global scale can open doors in 6 days that might take you 6 months or 6 years to open,” posted host Brian Moran.
Here is a summary of the chat that includes insights and examples from the panelists and other professionals who attended. Next #PowerofPrecision chat is Enabling Ecommerce: Anywhere to Everywhere.