The more technology advances to improve the sales process, the clearer it becomes that the customer is what’s most important in making the sale.
Today’s new million dollar question is how to marry technological advances with a personal connection for a winning sales approach. That question was the basis of Pitney Bowes most recent #PowerofPrecisionChat on Twitter. With buyers completing a good portion of their research on a purchase before the sales person even comes into the equation, “personalization is everything,” tweeted sales expert David Hope, regional vice president, business and technology/Asia.
Hope shared his insights on “The Art of Selling in a Connected World” during this month’s global TweetChat, along with special guest Bob Burg, keynote speaker and coauthor of the best-selling The Go Giver. Hosted again by noted business advisor Brian Moran, the discussion again drew several hundred participants from around the world.
Today’s buyer has more choices and options than years ago. So, listening to them, understanding their preferences and infusing “human skills,” as Burg refers to them in one tweet, is vital. Buyers no longer want sales messaging. “I am completely shut off to any sales talk - that is SO 2001,” tweeted Australian Adel de Meyer, entrepreneur and social media influencer.
Solutions on how to provide a personal touch as face-to-face meetings are eliminated. “Customers can now receive a personalized interactive video tailored to them; designed to up or cross sell, tweeted Hope, a reference to the company’s recently launched Engage One® Video.
Here’s the summary of the hour-long chat, full of insights that are relevant to anyone who must reach customers. Mark your calendar for the next #PowerofPrecisionChat on Wednesday, November 18th, 3pm ET. Follow David Hope on Twitter @davidahope and @PitneyBowes for business updates.
A global tweetchat sponsored by Pitney Bowes #PowerofPrecisionChat with David Hope, RVP, Business and Technology/Asia, and Bob Burg, co-author of the best-selling The Go-Giver, October 22, 2015.