Design thinking’s framework and methods aren’t just for designers. They’re for anyone who needs to solve a problem. That starts with gaining clarity on what problem you’re trying to solve (and for whom), while bringing end users along with you on your innovation journey so you’re delivering value to them as well as to your organization.
“If your product or service doesn’t get it right, right from the get-go, people will go somewhere else. In order to avoid that, we need to put people at the center of every problem we solve. And that’s what design thinking does.” — Nitya Pannala, Pitney Bowes.
Learn how in about 20 minutes.
In this information-packed podcast from Kustomer, User Experience Architect Nitya Pannala talks you through the basics: what design thinking is, how it unites design practices with business needs to deliver impact, and how any individual or organization can get started. Listen to the podcast episode.