I’m always open to learning new things. In my high school science class, I learned that there are 10 basic types of clouds in our sky that fall into three separate categories. There are high clouds (e.g. Cirrus), mid clouds (e.g. Altostratus) and low clouds (e.g. Cumulus). In business, I've learned that there are two types of clouds: the basic cloud (e.g. storage of your files) and one I was introduced to just last week, the Pitney Bowes Commerce Cloud. On April 26th, Pitney Bowes introduced a set of innovative solutions that enable businesses of all sizes to accomplish what they need to do more easily and quickly in this newly formed Cloud.
The Pitney Bowes Commerce Cloud positions the technology company to provide businesses, large and small, a set of innovative solutions, analytics and APIs that help a business do business anywhere, in a much more nimble way than before. I attended the launch event in NYC where I learned, in greater detail, about what that means to enterprise and SMB markets and developers, and the five aspects of commerce it supports. Here they are:
- Identify – Companies are no longer targeting prospects in the next town, county or state. Business is becoming a global, border-free marketplace for small, mid-size and large enterprises. The Commerce Cloud offers solutions that help identify potential customers, business partners, and vendors.
- Locate – With software products focused on Geocoding, and Location Intelligence, Pitney Bowes helps companies incorporate big data into their everyday business applications with pinpoint accuracy and precision.
- Communicate – The Commerce Cloud includes solutions that make it easy for businesses to speak with customers whether they are in India or Indiana. We are now all part of a connected world.
- Ship – One of the most impressive new solutions offered by Pitney Bowes is SendPro™, developed specifically for the typical small business office shipper. I had a chance to demo the product at the launch event. It offers everything from addressing and label printing to tracking your packages. You even get to choose from multiple carriers, including USPS®, FedEX®, and UPS® and compare the options. Additionally, the product provides a duty calculator which helps businesses figure out the cost of shipping goods internationally so there are no surprises to the shipper or the customer.
- Pay – Now, their payment capabilities go beyond mail, with consolidated carrier billing, payments and credit offering for USPS parcel payments.
Having advised SMB owners for many years, a frequent barrier to success has often been limited or no access to the types of technology or support systems that are available to enterprise level organizations.
My big takeaway from the launch event is that Pitney Bowes has assembled a set of innovative solutions based in the cloud that will enable companies of all sizes to do business anywhere with any type of customer, in a nimble and fast way which can only be welcomed news for any business that is looking to succeed in today’s highly competitive global marketplace.
Welcome to the Pitney Bowes Commerce Cloud.