Pitney Bowes Software: Addressing a Digital Market Need
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Critical to the success of organizations today is the deployment of a digital platform, the foundation needed to enhance customer experiences, innovate, and drive new levels of productivity. Achieving referential integrity is essential to effectively scaling digital transformation efforts. Recognizing this need, Pitney Bowes has created The Knowledge Fabric from Pitney Bowes, which utilizes the four key capabilities of its software portfolio: master data management, location services, customer communication, and data. In a recent report, IDC advised that referential integrity in major master data areas “must be at least 90% accurate for digital initiatives to be successful. Companies such as Pitney Bowes and Dun & Bradstreet have a long history of validating referential data sets and will be essential in reaching the 90% target.”[1]

Read Pitney Bowes Software: Addressing a Digital Market Need, an IDC Perspective, to learn why IDC recommends that “enterprises should look to providers like Pitney Bowes to automate and continuously improve their digital capabilities.”[2]

[1, 2] Pitney Bowes Software: Addressing a Digital Market Need, IDC Perspective, 2018