Discover how you can turn insight into action.
The nature and pace of business are undergoing profound changes as customer expectations continue to rise. Faced with digital disruption, more firms are now using data as a differentiator.
A commissioned study conducted by Forrester Consulting on behalf of Pitney Bowes provides new insight. The team surveyed 800 executives to find out how they evaluated, tracked and acquired the data they needed to succeed. These executives shared details on the role that external customer data plays in their digital transformation…and their vision for a world-class data marketplace.
Published in December 2017, this study outlines a roadmap for any organization that believes accurate customer data plays an important role in their future.
Download this study today and see how next-generation data marketplaces will help turn accurate and timely customer data into action.