Incorporating location is key to the big-data strategy.
Location intelligence is at the early stages of redefining how organizations can use data to gather insights and take action that reap significant benefits. Read When it comes to analytics, X marks the spot: Location intelligence is driving new insights and providing surprising benefits to learn from experts how location-based data has helped a variety of industries – including healthcare, financial services, retail and more. The report details how location addresses different issues and helps industries harness the power of big data.
Read the Harvard Business Review report on location-based big data.