Customer Engagement | Pitney Bowes

Achieve Pinpoint Accuracy with Modernized Address Management

By Kevin Ricks, Director of Product Management, Communications Delivery Solutions, Pitney Bowes

Think about some of your most common numerical identifiers. Your date of birth. Your Social Security number. Your credit card numbers. Your cell phone number. Your home address.

For the most part, these numbers are constant – they either don't change at all, or only very rarely. That is, with the exception of your home address.

Americans move around a lot. Whether it's a college freshman leaving their childhood home, a first-time homeowner relocating to the suburbs or a retiree headed for a warmer climate, over 45 million Americans change their address each year, and about one-quarter of the entire U.S. population has moved within the last five years.

For those organizations trying to reach these nomads through the mail, it can feel like trying to hit a moving target – never mind the fact that they might not even know the target is in motion!

What's more, the organizations often do themselves no favors with how they manage their address databases internally. Most companies operate multiple, disconnected engines and data sources – mail operations, CRM, ERP and more – that contain customer address data.

For these reasons, it becomes nearly impossible to achieve 100 percent address accuracy, and the result is a broken connection between the customer and the business. Sometimes, it’s one that is never repaired.

How to Hit the Moving Target

To keep up with their contacts, organizations need a modernized way to update, verify and standardize addresses. It starts with address verification software, which captures address information wherever it's hiding within the organization, allowing organizations to achieve real-time accuracy.

By modernizing and enhancing the way you manage customer addresses across their enterprise in different departments and systems, and even regions of the world, you’ll be able to improve address accuracy and precision, for more efficiency and reliability of operations.

Think about some of the benefits of deploying address verification software. When you're on the phone with a customer and need to look up their address, you'd have it right at your fingertips. When you send a mailer, you’d be confident it will arrive at the right address, and that it's personalized to align with the preferences of the people living wherever you send it.

Your business will be able to deliver customers more tailored, localized offers, accelerate sales and adoption, lower costs of customer service, and improve customer satisfaction.

Why try to hit a moving target when you don’t have to?