Customer Engagement | Pitney Bowes

7 Takeaways For Businesses Investing In Digital Transformation

By Hugo Moreno, Editorial Director, Forbes Insights

A recent Forbes Insights report, “Digital Transformation: Using Data-Driven Insights for Exceptional Customer Engagement,” sponsored by Pitney Bowes, focuses on digital transformation (DX) through the lens of customer engagement. It is by pulling together high-quality data on customers from multiple sources, and capturing insights from advanced analytics and software tools, that customer engagement can be transformed across digital touchpoints. A previous blog discussed the report’s road map for a DX strategy that delivers unique, hyper-personalized, scalable and relevant customer experiences.

The report also offers takeaways and advice for businesses moving to invest more in their digital transformation. Challenges like informational and operational silos, lack of executive buy-in, legacy software and the rapid pace of technological change can hinder enterprise-wide efforts to transform. So what’s important when approaching digital transformation and finding a technology partner to work through it with? Read more

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