Customer Information Management
Using Graph to reveal the
Data has proven to be a valuable asset… but we’re still not treating it that way. Aaron Wallace
Principle Product Manager for Master Data Management
As the world of business has changed, so too have attitudes towards data. Not so long ago data was seen as disposable. Now, many organizations now seek to capture as much data as they can. The bad news: they often don’t have a true plan of how to use the data. In order to remain agile and respond quickly to new trends, organizations are rapidly capturing data for future opportunities.
At the same time, the need to trust data has increased in importance. Far more value is now put in every single piece of data. This has brought a desire to record and report - just like any other asset. It’s become imperative to know where the data is from, when it was created/updated and how it’s linked to other data. Achieving this goal at an enterprise level, particularly in verticals like Finance and Retail, requires a full understanding of:
- Where the critical information assets reside
- Data lineage
- Impact of change
Take control of how you manage enterprise metadata with Graph.
Graph offers the fundamental underpinning and processes needed to manage - and gain benefits from - enterprise information. It’s designed to model the complex relationships between mission-critical data assets and to provide critical answers for information stewards.
Not all answers are the right ones. Your business needs to know what data was used to get to that answer by understanding where it came from, how much it can be trusted and how current it is. Graph enables you to quickly explore the origin of the data to make more informed decisions.
Graph has proven effective with forward thinking organizations in mastering customer information across hundreds of data sources and it continues to gather pace as part of a robust metadata management strategy.
To find out how you can reveal the ‘secret source’, listen to my latest podcast interview.