Know your customer.
Today’s consumers live in an increasingly multichannel world. Rather than relying exclusively on a retailer’s online or physical store, customers expect each of a brand’s different channels to work seamlessly together, offering a consistent experience, on whatever platform they choose to engage with the brand.
To deliver on that promise you need a single customer view across all channels. However, creating a customer profile can be challenging, particularly when it needs to be both accurate and agile.
To find out how to create the Single Customer View in Retail, download this free white paper.