Demand Insight Financial - Banking demand data

Demand Insight Financial provides current estimates and five-year projections of branch-based demand for twenty consumer and small business banking products. Tens of millions customer records from financial institutions across the US and Canada, together with hundreds of demographic variables, produce the most accurate neighborhood-level forecasts of total wallet available. 

The data has been cleaned and organized, and is updated annually. Users can easily map and visualize the data, and create reports for any standard or customer geography.


Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:

Benefits

  • Enriches business data with critical insight needed for proper analytics and planning
  • Helps improve market assessment, branch planning, targeting and more
  • Can be used with your existing GIS and database tools or within larger Pitney Bowes solutions for predictive analytics, Location Intelligence and customer engagement

Features

Superior demand insight leads to improved decisions.

  • Optimize branch networks
  • Uncover opportunities.
  • Manage risks.

Coverage details

  • Coverage: United States and Canada
  • Release Schedule: Annually
  • Unit of Sale: Nation, Region, State/Province (US/CA) 

 

 

Current and five-year consumer, retail (residential + workplace) and small business demand forecasts for the following categories:

United States

Deposits

  • Non-Interest Checking
  • Interest Checking
  • Savings
  • Money market
  • IRA 
  • CDs

Loans

  • Direct auto loans
  • Revolving loans
  • Credit Card
  • Home equity
  • Installment loans
  • Mortgages

Investments

  • Annuities
  • Mutual funds
  • Brokerage

Canada

Deposits

  • Non-Interest Checking
  • Interest Checking
  • Savings
  • RRSPs/RESP
  • Term deposits/GIC
  • Tax-free savings

Loans

  • Direct auto loans
  • Revolving loans
  • Credit Card
  • Home equity
  • Installment loans
  • Mortgages

Investments

  • RIF/Annuities
  • Mutual funds