CAMEO - Consumer segmentation geodemographics

CAMEO links address information to demographic, lifestyle and socio-economic insight. This consumer segmentation system helps organizations understand who their customers are, where they live and how they behave.


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Benefits

Plan your marketing activity based on the most comprehensive data available:

  • Improve customer acquisition rates.
  • identify cross-sell opportunities and increase retention.
  • Inform communication strategies.
  • Get a clearer picture of online and offline customers.
  • Understand the makeup of retail catchments.
  • Identify new store locations.
  • Benchmark performance.

Details

CAMEO segmentation tools divide consumers into groups of individuals that are similar in specific ways, using real-life information such as:

  • Age 
  • Marital Status 
  • Affluence/Income 
  • Occupation 
  • Property characteristics 
  • Purchasing behavior 
  • Educational attainment 
  • Vehicle ownership 
  • Presence of children 
  • Urban / Rural location 
  • Ethnicity 
  • Attitudes and motivations 
  • Financial products 
  • Commuter patterns 
  • Channel preference

Features

  • Provides segmentation coverage for 37 countries
  • Available in Group, Category and International classification code
  • Includes analysis variables that describe key demographic components
  • Suitable for both Location Intelligence and Customer Insight applications
  • Updated regularly to ensure the latest data
  • Comprehensive sales and technical support

Coverage details

  • Coverage: 37 Countries
  • Release Schedule: Annually
  • Unit of Sale: Country