Detailed Demographics goes beyond basic demographic data to offer in-depth insights into customers globally. By delivering extended variables, Detailed Demographics helps you expand your customer base to an international scale.
- Demographic data allows companies to target regional markets for individual product groups with increased precision.
- The data is globally consistent, comparable, and ideal for multi-national research
- Data quality is ensured by a strict quality control process.
- Datasets are maintained and consistently updated by our in-house statistical and geographic department.
- Data is linked to our associated boundary files so that users can geographically visualize the data and support more efficient, effective decision-making.
- Population figures are shown as projected averages for the current year, based on official statistics. They are represented in absolute numbers and per-mile shares.
- Household data represents the total number of households per geography.
- Gender is based on total population.
- Age is represented in 15-year age bands.
The product contains object layers and additional tables for:
- Age bands
- Marital status
- Family size and type
- Household size
- Employment status
- Employment sector
- Education leve
- House type
- Access to technology
- CAMEO analysis variables (linked with our CAMEO Geodemographic data)
- Coverage: 22 Countries
- Release Schedule: Annually
- Unit of Sale: National