Estimates & Projections - Population variables
Estimates and Projections makes it easy to understand current population characteristics and predict future changes in the demographic landscape, based on a wide range of variables that includes:
- Total population
- Total households
- Population characteristics such as age, sex and composition
- Household characteristics such as income
These variables are updated to current year and projection values, using rigorous, proprietary processes.
- More accurately measure the dynamic changes in an area over time.
- Gain a better understanding of your customer base.
- Understand population changes to drive marketing decisions.
- Optimize site selection modeling for future expansions.
- Estimated population
- Marital status
- Household size
- and many more
- Estimates and Projections are built for base-year, current-year, three-year, five-year and ten-year estimates.
- Each set is updated annually by our in-house team of demographic specialists.
- Data can be delivered with associated boundary data to visualize hundreds of discrete variables.
- Coverage: United States, Canada, Australia, Japan
- Release Schedule: Annually
- Unit of Sale: National