World Premium Points of Interest Plus USA - Consumer

The World Premium Points of Interest Plus USA - Consumer dataset provides location and detailed company information for a diverse set of consumer-focused retail and service businesses, leisure and geographic features and landmarks in the US. 

With coverage of more than 14 million consumer-focused POIs, users can gain valuable insight into businesses and brands to make better-informed business decisions regarding:

  • Risk analysis
  • Access to services or recreation facilities
  • Store location
  • Location-based marketing 
  • “Find my nearest” searches


Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:


  • High-quality, internationally consistent POI datasets.
  • Facilitates a thorough review of business information, from analysis to action.
  • Offers the best overall value in a US business database.
  • Enables comprehensive business and service analysis.
  • Provides current and relevant business data for use across multiple industries.
  • Helps users analyze market opportunities and assess competitive threats.


  • Classified using both Pitney Bowes MiCode and Standard Industrial Classification (SIC) codes.
  • Cross-referenced to create hierarchical relationships between related POIs.
  • Enhanced brand name standardization identifies POIs with their common brand.
  • Updated monthly to ensure the most current business and location data.
  • POI locations identified using Pitney Bowes industry leading Master Location Data.
  • A consistent data structure within countries and across international borders.
  • Pipe delimited text file format provides for easy integration.
  • Synchronized with the World Premium POI, Drivetime Zones and Pedestrian Isochrone datasets.
  • Financial stress scores and delinquency scores available for the US and Canada.

Coverage details

  • Coverage: US
  • Release Schedule: Monthly
  • Unit of Sale: Country

Attributes include, but are not limited to:

The hierarchical POI classification scheme ensures global consistency and ease of use.  Access more than 19,000 business categories including:

  • Transportation
  • Shopping
  • Education
  • Public utilities
  • Health
  • Sports
  • Government entities
  • Eating and drinking
  • Police, fire and hospitals
  • Retail banking
  • Accommodation
  • Recreation

POIs are identified by a unique and persistent reference number that provides consistency across releases.  Each record contains 72 distinct attribute fields, including:

  • Unique record identifier
  • Postal address
  • Name
  • Name alias
  • Brand name
  • Telephone number
  • Fax number
  • Web address and email
  • Longitude and latitude (WGS 84 Datum)
  • Highest ranking manager
  • Standard Industry Classification code and descriptions
  • Revenue numbers
  • Domestic and global parent company names and contact information