World Premium Points of Interest Pedestrian Isochrones (walktime)

World Premium Points of Interest Pedestrian Isochrones provides information about travel, walking time and distance from more than 110 million Point of Interest locations in over 150 countries. They can be used to develop a unique understanding of each POI, enhance user location history analysis and identify brand affinity, behavioral, demographic and geographic characteristics.

These pedestrian isochrones are available in 1-, 5-, 10-, and 20-minute intervals to provide a travel time geofence around each business location. These geofences enable users to identify when potential customers are within a specific area for mobile marketing uses, and to identify venues within user travel time preferences in search and recommend applications. 


Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more:

Benefits

  • Supports a thorough review of business information, from analysis to action.
  • Provides a comprehensive spatial database of travel time polygons for over 110 million businesses of all sizes, in more than 150 countries, and from a wide variety of industries.
  • Enables geofencing operations on all POIs.
  • Allows users to quickly identify marketing opportunities using real-time consumer locations.
  • Enables organizations to build more effective marketing and sales strategies and assign more balanced sales territories.

Features

  • Includes over 110 million POIs in more than 150 countries and territories, including approximately 24 million in the US.
  • 1-, 5-, 10-, and 20-minute isochrones support a variety of realistic travel time needs.
  • Individual IDs ensure that the right POI is identified when a geofence alert is activated.
  • Isochrone IDs are persistent across releases, only changing when removed or replaced.
  • Pedestrian isochrones are created using Enterprise Routing Module components from Pitney Bowes Spectrum platform, including the routing software components and routing data enhanced with TomTom speed profiles data. 

Isochrones are updated monthly and are available for the following datasets:

  • World Premium POI
  • World Premium Plus USA POI
  • World Premium POI Consumer
  • World Premium Plus POI USA Consumer 

Coverage details

  • Coverage: Global
  • Release Schedule: Monthly
  • Unit of Sale: Country

 

Details:

To create an easy linkage, the data is delivered in pipe delimited text files, one for each time division. Each file contains an ID link to the POI table and the Isochrone polygon geometry in WKT format.  

File Structure: 

Column Name 

Description 

Field Type & Length

PB_ID

Pitney Bowes Software (PBS) Unique numeric identifier

Big Integer

ISOCHRONE

*WKT Geometry 

Text

*WKT or Well Known Text is a textual format to describe vector geometry. A WKT geometry string can be loaded and converted to a native geometry by many common RDBMS database systems.