Pitney Bowes bets on digital logistics and APIs to move beyond meters
By Clint Boulton, CIO.com
Pitney is making its APIs publicly available so that developers working for its customers can use them to improve the functionality of their own ecommerce software.
As the world increasingly relies on data to conduct business, traditional companies are embracing the notion that they must refashion themselves as technology organizations. Pitney Bowes is doing just that, evolving from a 96-year-old manufacturer of postage meters and mail-sorting services to a producer of digital logistics that fuel ecommerce around the world.
Pitney is building mailing and logistics applications to help companies sell and ship their products and services online, a critical piece of a multi-year transformation that began in 2013, according to James Fairweather, Pitney's senior vice president of technology. At the core of these services are application programming interfaces (APIs), building blocks that enables developers to write and integrate apps without having to write fresh code. APIs reduce the frictions with which programmers can build, test and run software, and their democratization is considered table stakes at a time when companies are racing to build new digital products with which to attract customers.
Pitney is making its APIs publicly available so that developers working for its customers can use them to improve the functionality of their own ecommerce software. "We see APIs as a way of making the services we provide useable in both applications we build and applications our clients want to build," Fairweather tells CIO.com. "We want to provide the capability to plug into clients' business process and let them run their commerce on top of Pitney Bowes."