Organizations cite elevating
the customer experience
as a key priority.
Understanding customer expectations tops list of objectives.
As improving customer engagement becomes the paramount priority, it is also becoming more complex. The key to success is to understand your customers’ expectations and then to personalize engagement at the client’s moment of need.
Elevating the customer experience, a report based on surveys of more than 450 senior marketing executives, found that 95.6 percent of the panelists observed that elevating the customer experience represents a priority, with an impressive 57 percent calling it a top priority.
The report discusses the challenges and opportunities associated with improving the customer experience
To learn more, read Elevating the Customer Experience, sponsored by Pitney Bowes: