Forbes Insights:
Going "channel-less"

Create Differentiation in Insurance

Forbes Insights: Going "channel-less"

Creating differentiation in the insurance market through digital transformation and seamless customer engagement

Customer retention continues to be a challenge for insurers in an increasingly competitive and price-driven marketplace. Many are looking to digitally transform in order to improve the policyholder experience and regain their service-driven points of differentiation.

Discover how insurers can meet the rising expectations of policyholders around digital experiences by taking a “channel-less” approach to engagement, spanning and connecting digital and physical touchpoints.

This briefing discusses the role of data and achieving a single view of the customer in laying the foundations of digital transformation, and interactive personalized video as an example of the strategy in practice.

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