Create Differentiation in Insurance
Creating differentiation in the insurance market through digital transformation and seamless customer engagement
Customer retention continues to be a challenge for insurers in an increasingly competitive and price-driven marketplace. Many are looking to digitally transform in order to improve the policyholder experience and regain their service-driven points of differentiation.
Discover how insurers can meet the rising expectations of policyholders around digital experiences by taking a “channel-less” approach to engagement, spanning and connecting digital and physical touchpoints.
This briefing discusses the role of data and achieving a single view of the customer in laying the foundations of digital transformation, and interactive personalized video as an example of the strategy in practice.