Global Ecommerce Study
The 2018 Pitney Bowes Global Ecommerce Study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of more than 650 retailers in the US, UK and Australia. The results of the report are intended to help guide retailers and marketplaces in their investment decisions and go-to-market strategies.
The 2018 Global Ecommerce Annual Study finds we are shopping online more frequently and frustrated more often.
Lila Snyder, Executive Vice President and President, Pitney Bowes Commerce Services, discusses how successful high-growth retailers and brands not only exceed their customers’ expectations on the post-purchase experience, but they leverage every consumer touchpoint to build brand awareness, further strengthening customer loyalty.