Ragan's PR Daily names Pitney Bowes #PowerOfPrecision the Best Live Chat.
Pitney Bowes gets tweetchats right
#PowerOfPrecisionChat series becomes a destination in its own right.
Pitney Bowes employed every best practice for pulling off tweetchats to get the best possible results for a series aimed at reinforcing its brand position while unveiling a new identity and brand strategy. For that feat, Pitney Bowes has won first place in the “Live Chat” category of PR Daily’s 2016 Digital and Social Media Awards.
Each #PowerOfPrecisionChat tweetchat focused on a topic of great interest to key audiences—who were able to actively engage in the sessions—allowing the company to showcase its thought leaders and share valuable best-practice information. All sessions were moderated by well-known and highly-regarded business advisors.