Your business leaders came to you and demanded a single customer view. Your team nailed down the business requirements, established the technical scope and developed the Master Data Management customer hub. The tables and joins were a work of art. But then the business needs changed, and what you had did not quite fit the new requirements.

In this webinar, guest speaker, VP and Research Director Gene Leganza of Forrester Research, explores how MDM solutions are becoming agile. A new approach, based on the contextual model for MDM, is enabling information teams to:

  • React swiftly to changing business needs
  • Uncover new revenue opportunities from data
  • Quickly create a single view of the customer that is both trusted and responsive.

Joining Gene will be Aaron Wallace of Pitney Bowes, offering examples of how it's customers are preparing taking steps towards holistic insights, and how by implementing graph based MDM you can do the same.

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