Bring your network closer to your customers
Knowledge Fabric for Retail - Understanding People, Places and Things
Jeff Winter, Global Head of Marketing, Software and Data Solutions, discusses the importance for Retailers to understand the modern retail ecosystem.
Global online retail sales are expected to grow by 22% in 2019*, in-person customer engagement always plays an essential part in delivering excellent customer service.
*eMarketer, May 2018
Improve channel optimization and business management performance
Identify locations that will increase revenue. And open new stores there faster.
Lower costs through strategic decisions driven by data.
Use forecasting models to estimate store performance and support scenario management.
“Pitney Bowes’ Location Intelligence technology has allowed us to visualise and analyse where our customers are, where we should open new stores and where to focus our marketing efforts in order to attract new customers. By enriching our own customer information with geodemographic data, we can easily see where the best opportunities are for expansion. Decisions are now made based on accurate and precise information which has facilitated the rapid growth of our business.”
James Barritt, Executive Director of Zarraffa’s Coffee
How it works
We start with your core data. For example, mapping your stores and customers.
We can then layer on extra, relevant data, such as key locations. Next, we use tools such as heat maps to analyze everything from drive-time to demographics.
You can view macro and micro data to get the full picture, make informed decisions and bring your case to life in reports.