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Senior Vice President, Consumer & Merchant Solutions, Global Ecommerce, Pitney Bowes
Jonathan Kapplow is an ecommerce pioneer and consumer experience expert with more than 20 years of global leadership and innovation across ecommerce, multichannel and retail marketing.
In his Global Ecommerce role, Jon oversees efforts to attract global consumers at scale through a best-in-class shopping experience and innovative marketing programs that drive long-term consumer value. He leads the company’s global merchant strategy to help retailers acquire new customers and drive international sales.
Prior to joining Pitney Bowes, Jon was Chief Marketing Officer of Borderfree and has held leadership roles at various companies. He was CMO and part of the team that launched ShopRunner, a membership program that brings together retailers to offer unique benefits to online consumers. He also was CMO of Home Décor Products, a home improvement e-tailer of luxury brands, and Vice President of Multichannel Marketing for Home Shopping Network, overseeing HSN.com’s multichannel, e-mail marketing, credit card marketing and online marketing teams.
Jon earned an MBA from Georgia Institute of Technology with a concentration in Marketing and Information Technology and a bachelor’s degree in Hospitality Management from University of Alabama.