GeoInsight™ Geographic Data Analysis

Better analyze, visualize and manage your geographic data.

GeoInsight™ is a web-based platform and centralized data repository that makes it easy for administrators, analysts, power users, and general users to create and share maps, reports, and analyses.  It provides all of the tools that are necessary when analyzing, visualizing, and managing this critical data. 

  • Centralize data: Store geographic data in a single location. Security settings enable administrators to restrict access to data and functionality.
  • Rich user experience: Interactive maps and other built-in functionality provide a rich and seamless user experience.    
  • Web-based: No cumbersome desktop installations. Users simply need a web browser and Silverlight 4.0+.      
  • Extensible framework: Custom plug-ins can be developed to handle custom modeling and reporting.              

GeoInsight™ Geographic Data Analysis

Industry Solutions

Channel optimization for financial services

Select and set objectives for physical and digital customer engagement with location and market data analytics.

Explore Pitney Bowes solutions for the financial services industry.

Social determinants for population health management

Develop better member groups segmentation to understand and mitigate risk.

Explore Pitney Bowes solutions for the healthcare industry.


Market assessment

Analyze geographies in order to assess performance in your current footprint or to determine areas for expansion either through natural growth or acquisition. Use the built-in reports to rank geographies against one another.

Visualizing data

View your sites, competitors, customers, and demand with ease.  Create thematics on general demographic data or client specific data.

Site analysis

Analyze the opportunity and competitive intensity around potential sites.  Compare new opportunities against one another and against existing sites in order to develop a business case. 

Data repository and reporting tool

General demographic data, sales, competition, and segmentation data can all be stored in a centralized location.  Departments can share data with other areas or keep the data private for internal department use. Easily import and export data through the Reporting Tools or the Data Management interface. 

Custom plugins

Provides an extensible allowing for extended capability via custom plugins such as WinSITE and Local Knowledge in order to address specific client needs such as predictive analytics and custom reporting.