Location Intelligence | Pitney Bowes
Delivering geospatial solutions that connect
Pitney Bowes develops location software that provides answers
The true test of any technology is that it does what it’s designed to do. And that it does so in a way that its users understand – and can actually use. Keeping this objective in mind, Pitney Bowes develops geospatial solutions designed to provide customers with answers that help them make critical business decisions.
Pitney Bowes believes that the success of this strategy is one of the reasons it was recognized in The Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016.
"Our primary objective is ease of use. We attempt to make our software as easy to use as possible,"explains Clarence Hempfield, Vice President, Product Management - Location Intelligence, for Pitney Bowes. "Many of the users of our software are not geospatial experts. They require high performance software that utilizes spatial processing and data ultimately to deliver answers to end users or business applications." While most business users or data scientists might have a premise at the outset of an analytical process, often location analytics provides insights that open additional doors of opportunity.
Simplicity can be deceptive, however, and Pitney Bowes’ geospatial solutions, such as Spectrum® Spatial and MapInfo Pro® answer complex questions posed by industries including financial services, insurance, telecommunications, public sector, retail, and more. The resulting geospatial insights address issues across all divisions of these industries, from site location planning to marketing, risk analysis, service planning, and additional business factors. Given the commonly held belief that more than 80 percent of an organization’s data contains a location component, it is critical that an organization’s business systems and processes be able to rapidly generate insights from this robust and valuable source of data.
"For example," recounts Hempfield, "an insurance company might want to know what the risk exposure a potential customer property conveys before making a decision to offer that potential customer a policy. In order to rapidly come to a decision and offer a price quote, numerous spatial queries must be quickly answered. Our customers are interested in precise answers that are returned rapidly. They’re not interested in the underlying technologies. The typical underwriter is not interested in coordinate reference systems or the specific spatial algorithms that are utilized to help produce the answer. They want an accurate answer."
Start the process and move on
Pitney Bowes operates on the premise that location data and geospatial analysis can provide valuable intelligence to business decision makers and the every-day user, beyond those that are geographic information system (GIS) professionals.
"We’ve built our applications in such a way that it’s pretty easy for a novice user to get in, start generating insights, and move on with the rest of their day," says Hempfield. "When you look at some of our server-based technologies like Spectrum Spatial, it straddles the fence between the operational and analytical worlds because the Spectrum platform has both industry-leading data management capabilities as well as industry-leading geospatial capabilities, which enable it to support both operational and analytical applications."
The Forrester Wave™: Geospatial Analytics Tools and Platforms, Q3 2016 specifically calls out these capabilities: "Pitney Bowes delivers a scalable spatial solution connected for commerce. Pitney Bowes offers a scalable spatial platform that GIS professionals require, but the vendor also helps many other users of geospatial technology and data accelerate adoption by leveraging the power of its Spectrum Technology Platform and enabling its wider software solutions with spatial capabilities."
How geospatial analysis meets challenges
- Domino’s Pizza needed an up-to-date view of its franchise territories located in Australia. Pitney Bowes MapInfo Pro allows Domino’s to update its territories as required. Accurate territories mean the company does not waste time and energy marketing to dead addresses or missing out on new opportunities. It also minimizes any territory disputes.
- WiseTech Global, an Australian supply chain logistics company, uses Spectrum Geocoding Analysis to address pain points involved with international addressing. The company’s flagship product is CargoWise One, a software platform for global logistics providers. WiseTech integrated address validation and geocoding technology into CargoWise, along with its own proprietary algorithms, allowing it to validate addresses so that they make sense for local delivery. The combination of validation and geocoding, along with WiseTech’s own algorithms, enables CargoWise to solve major data entry problems associated with address verification.
- GfK, a market research company operating in more than 100 countries, analyzes big data to provide clients with global insight and local market intelligence. GfK clients operate in a variety of industries that depend on accurate boundary information. Insurance companies, for example, need the most accurate geographic data possible to model risk by area. Retail clients need this information to determine where to open new stores. GfK relies on MapInfo Pro’s mapping capabilities to draw definitive boundaries for its clients.
Taking hold in the enterprise
The cross-enterprise uses and value of insights gleaned from spatial analysis are rapidly spreading. And as it becomes more accessible and less intimidating to non-specialists, spatial analysis has the potential to grow even further.
“There are a number of different ways for providing geospatial capabilities to a broader set of users, whether they’re specialists who completely understand the science behind the technology, or the user who could care less about the technology’s inner workings,” says Hempfield. “Pitney Bowes wants to remain true to the approach that we’re trying to deliver these capabilities in easier ways to people who just want to get answers.”
To learn more about how geospatial analysis is going mainstream, get your complimentary copy of The Forrester Wave™: Geospatial Analytics Tools and Platforms, Q3 2016.