Location Intelligence | Pitney Bowes

Geospatial use 'exploding', says Pitney Bowes executive

Geospatial technology is increasingly important to the public and private sectors, according to Pitney Bowes.

Insurance companies, telcos, retailers and others are "embracing geospatial technology" to turn data into actionable information, according to Pitney Bowes ANZ managing director Nigel Lester, because they need to bridge the gap between the digital and physical worlds. Examples include deciding where to target particular services, or where to open a new store.

The technology is also important for the public sector - 70% of local governments use Pitney Bowes to support decisions about putting services such as childcare in the most appropriate places.

If those can be considered macro decisions, Pitney Bowes' technology is also used at a micro level in various sectors. Location-based services can be used to deliver marketing messages to people in particular places - whether that's in terms of being physically present in a certain shopping centre or having an address within a particular area - or for operational purposes, such as directing a pizza order to the most appropriate store.

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