Location Intelligence | Pitney Bowes

Why geospatially enabling your big data is good for business

Taking data and analyzing it quickly to discern true location intelligence provides a unique competitive advantage.

With the accelerating growth of mobile technology, the access to information for consumers – and businesses – has become virtually limitless. Statistics show that 80 percent of Internet users have a smartphone and 89 percent of mobile users’ time spent on media is through mobile apps.

As mobile app use has skyrocketed, the importance of capturing data from those devices has grown – and a door to new opportunities for businesses has opened. Location technology, in particular, has become key to streamlining the customer experience as well as capturing valuable feedback that businesses can use to provide better products and services.  

In fact, there are myriad mobile applications – Uber and Lyft, for example – that rely on location-based information as the foundation that enables their company to compete against more established competitors. Taking these data and analyzing them quickly to discern true location intelligence is providing a unique competitive advantage.

Whether checking in on Facebook with friends, or stopping in at a restaurant for dinner, consumers are generating valuable data about their habits and preferences. Imagine a caffeine-hungry commuter walking into his local coffee shop to pick up his usual morning jolt. The minute he steps through that door, the coffee shop app recognizes his location, tabulates his past buying preferences and is ready to serve his regular soy latte.

All data that’s being captured around that transaction or experience is helping companies to better understand how products are sold, how to better merchandise stores and how to provide a better overall customer engagement experience.

For businesses, location intelligence is integral to uncovering insights from both customer information and other data warehouses, and then creating actions from those insights. A business can discern not just what people are buying but “why” and “where,” like our friend at the coffee shop who likes his soy latte. Those insights can inform and ultimately improve how they engage with their customers.

Pitney Bowes and SAP, working together, are uniquely positioned to help companies dive into these types of big data challenges, and to provide a better understanding of the physical and digital worlds of commerce.  There are now new ways to more deeply embed location technology throughout an enterprise and expose the inherent geospatial patterns in sales transactions, demographics, and other data to enhance the bottom line.

Companies across all industries, including oil and gas, consumer goods, insurance and telecommunications, can use spatial software for real-time location intelligence, to better understand their data and greatly improve their business analytics. These insights help give businesses the business intelligence they need to retain their most loyal customers and attract new ones.