Location Intelligence, Spatial Data Analysis | Pitney Bowes

Dissecting "Innovation in Geocoding" at NSGIC 2016

We’ll be on hand at the NSGIC 2016 Annual Meetup to discuss the latest innovations in geocoding for municipalities.

By Berk Charlton, Managing Director, Geocoding and Data Products - Pitney Bowes

In the age of Big Data, local governing bodies can pull from a bevy of information sources to gain meaningful insights into their citizenry. This provides not just an accurate vision into where citizens are located, but also how they interact with each other on a daily basis and the places they frequent most often. While this can give a very high-level overview of the general population, there are a wealth of other metrics and data points that governments can follow to build a bigger demographic breakdown of the residents they serve.

By having a better understanding of the lifestyles and habits of their residents, local governments can develop new services or initiatives that will ultimately improve how government runs. These range from fraud detection to taxation to public safety initiatives that require better address data to mitigate lost revenue, protect property and, in many cases, save lives.

At Pitney Bowes, we’ve designed a range of solutions that take an innovative approach to geo-enrichment for civic leaders and policy makers called Master Location Data. We’ll be discussing our tools and tactics at this year’s NSGIC 2016 Annual Conference in Indianapolis, Indiana, on Thursday, October 27, during the “Innovations in Geocoding” seminar.

In our presentation, we’ll discuss how our comprehensive solution provides a 360-degree view of all residents of a given area, prioritizing data quality as the foundation of our approach.

Because there is so much information available regarding residents of a city or town – and a lot of this data tends to be duplicated or contain outdated information – verifying data quality can help improve the accuracy of tax collections, the deployment of emergency services and even spur economic development.

Specifically, the Pitney Bowes Data Hub allows users to define relationships between people, places and things to better analyze how these connections can be improved or developed to meet the goals of the community.

Along with improving the “citizen experience,” local government leaders can use Pitney Bowes solutions to ensure improved outcomes in human services and child welfare, for example. These same metrics can be utilized to help detect fraud, waste or abuse in taxes, Medicaid or unemployment insurance to help the municipality reach its budget goals.

The Pitney Bowes team will be on-site at NSGIC 2016 October 24-28, 2016 at Crowne Plaza Indianapolis Downtown Union Station in Indianapolis, Indiana. To take part in our "Innovations in Geocoding" discussion, be sure to join us in the Plenary Room at 11:15 on October 27.