Location Intelligence | Pitney Bowes
Why Geospatially Enabling Your Big Data is Good for Business
Join Pitney Bowes at IBM’s World of Watson (WoW) 2016
By Joe Francica
With the accelerating growth of mobile technology, the access to information for consumers – and businesses – has become virtually limitless. Statistics show that 80 percent of Internet users have a smartphone and 89 percent of mobile users’ time spent on media is through mobile apps.
As mobile app use has skyrocketed, the importance of capturing data from those devices has grown – and the door to new opportunities for businesses have opened. Location technology in particular has become key to streamlining the customer experience but also in capturing valuable feedback that businesses can use to provide better products and services. In fact, there are myriad mobile applications – like Uber and Lyft, for example – that rely on location-based information as the foundation that enables their company to compete against more established competitors. Taking these data and analyzing them quickly to discern true location intelligence is providing a unique competitive advantage.
Whether checking in on Facebook with friends, or stopping in at a restaurant for dinner, consumers are generating valuable data about their habits and preferences. Imagine a caffeine-hungry commuter walks into his local coffee shop to pick up his usual morning jolt. The minute he steps through that door, the coffee shop app recognizes his location, tabulates his past buying preferences and is ready to serve his regular soy latte.
All data that’s being captured around that transaction or experience is helping companies to better understand how products are sold, how to better merchandise stores and how to provide a better overall customer engagement experience.
It’s a discussion that will be front and center at IBM’s World of Watson (WoW) 2016 in Las Vegas Nevada
Oct 24-27 2016. Pitney Bowes will be hosting our Location Intelligence session at 3:00 pm, October 24, to discuss how to generate actionable insights from location-based information, in our breakout session, “Why BI Loves Maps.” This session will provide examples from various sectors to demonstrate applications related to risk, network performance and even targeted client outreach and merchandizing.
For businesses, location intelligence is integral to uncovering insights from both customer information and other data warehouses, and then creating actions from those insights. A business can discern not just what people are buying but “why” and “where,” like our friend at the coffee shop who likes his soy latte. Those insights can inform and ultimately improve how they engage with their customers.
It’s exactly what Pitney Bowes’ best-in-class Spectrum Spatial software and our global portfolio of geospatial data products provide. Companies across all industries, including oil and gas, consumer goods, insurance and telecommunications, can use Spectrum Spatial for real-time location intelligence to better understand their data and greatly improve their business analytics.
Pitney Bowes will be at IBM World of Watson from October 24-27, at Mandalay Bay Resort & Casino in Las Vegas. Visit Pitney Bowes at Booth 411 to discover how Location Intelligence can help you solve your most pressing business challenges.