Location Intelligence for Business Intelligence

See the answers to complex "where" questions. Geospatial data and technologies unlock insights you won’t find in any spreadsheet, chart or graph. Add precise location analytics and take your decision-making to the next level.

  • Visualize trends and opportunities
  • Link and enhance disparate datasets
  • Generate richer, more-informed insight
  • Uncover non-obvious proximity relationships
  • Inform your entire enterprise

Add rich geospatial insights and increase the value of your BI platform.

Greater accuracy

Add precision to every decision, utilizing up-to-date datasets, point-level geocodes and multivariate analysis.

Powerful capabilities

Uncover non-obvious proximity relationships. Spatially join data, analyzing multiple layers with easy-to-use calculation and visualization tools. 

Global reach

Assess risk and opportunities with consistency. We can validate and geocode addresses, enriching data across 240 countries and territories.

Total compatibility

Support multiple BI platforms with one solution, easily integrating Location Intelligence with existing technologies.

Locate success with a single-source solution

Geospatial Data

Access a catalog of over 4,500 unique datasets in 240 geographies worldwide. With our highly detailed and accurate data, you can understand customer segments, manage risk and make decisions with confidence. Data includes: 
  • World Streets
  • World Points of Interest
  • World Boundaries
  • World Demographics

Learn more about our portfolio of Location and Business Data

Location Analytics

Visualize data and solve problems faster. Combine advanced spatial analytics and mapping with your existing BI system to take full advantage of location-based information.

  • Supports multiple business intelligence (BI) solutions
  • Bi-directional integration between BI and powerful spatial analytical capabilities
  • Supports multiple layers
  • Spatially joins data dynamically
  • Performs multivariate analysis
  • Robust functionality:
    • Search queries
    • Distance-based polygons
    • Drive-time based polygons
    • Distance calculations
    • Spider plots
    • Radius relationships

Learn more about Spectrum SpatialTM for Business Intelligence.


Generate the geographic coordinates needed for analysis. Our geocodes are calculated using multiple data sources based on cascading precision: From point and parcel level data down to street interpolation, and postal and geographic centroid. 

  • Process hundreds of millions of records per hour.
  • Geocode with greater accuracy and precision.
  • Manage 240 countries and territories with a single data set.
  • Improve performance on reverse geocodes by 30% to 40%.
  • Embed Location Intelligence into every business process.

Learn more about our Enterprise Geocoding solutions.

Enterprise Data Quality

Identify, connect and manage customer data, validating and integrating records to create a more comprehensive, single view of every relationship.

Capabilities include:·      

  • Data profiling
  • Address standardization
  • Normalization
  • Advanced data matching
  • Data consolidation
  • Data geoenrichment

Learn more about our Data Quality solutions.