Color plus personalization: Selling the value of inkjet

Mailing Solutions, Equipment, & Software | Pitney Bowes

Color plus personalization:
Selling the value of inkjet

Using color in promotional and transactional communications leads to higher engagement and greatly influences purchasing decisions.

The benefits of using color in your communications go well beyond the value of the initial investment. According to a 2016 InfoTrends Report: “Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone." To learn more about the value of inkjet and why organizations rely on color for more engaging communications, read the InfoTrends Blog, "Color plus personalization: Selling the value of inkjet.”

Blog post: Color plus personalization: Selling the value of inkjet

Related technology:

AcceleJet® printing and finishing system

The Pitney Bowes AcceleJet® printing and finishing system offers a cost-effective path to high-quality color. A smart combination of a one-up roll to dynamic perforation to cut-sheet output, this duplex color inkjet print engine fits within existing cut-sheet workflows.

Learn more

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