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Color plus personalization: Selling the value of inkjet
Using color in promotional and transactional communications leads to higher engagement and greatly influences purchasing decisions.
The benefits of using color in your communications go well beyond the value of the initial investment. According to a 2016 InfoTrends Report: “Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone." To learn more about the value of inkjet and why organizations rely on color for more engaging communications, read the InfoTrends Blog, "Color plus personalization: Selling the value of inkjet.”
The Pitney Bowes AcceleJet® printing and finishing system offers a cost-effective path to high-quality color. A smart combination of a one-up roll to dynamic perforation to cut-sheet output, this duplex color inkjet print engine fits within existing cut-sheet workflows.Learn more
Mid-sized mail operators can get more impact from print campaigns by embracing high quality color printing and optimizing print and mail.Learn more
Cutting-edge technology helps create greater relevance and engagementLearn more
Not meeting print and mail compliance regulations can cost your company millions of dollars. Bring your transactional print and direct mail operations to world-class standards.Learn more