Mailing Solutions, Equipment, & Software | Pitney Bowes

Using color inkjet to improve business communications

IDS.com, a Doxim company, leverages high-quality inkjet printing equipment from Pitney Bowes to benefit financial institutions.

Client profile

IDS.com, a Doxim company, is a leading provider of secure e-Document solutions, high-speed color print, and mail. 

A vertical market focus on financial institutions and has various investments in inkjet production printing technologies.

Business Goals

Leverage statements and other transactional documents as a marketing platform to generate opportunities for IDS.com and their customers.

 

 

Benefits

Getting noticed

Doing more with less

Optimizing customer touchpoints

Making statements part of the interactive experience

Improve ROI with full-color personalization

Technology Used

AcceleJet® printing and finishing system

The Pitney Bowes AcceleJet® printing and finishing system offers a cost-effective path to high-quality color. A smart combination of a one-up roll to dynamic perforation to cut-sheet output, this duplex color inkjet print engine fits within existing cut-sheet workflows.

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Overview

“The AcceleJet has become the most flexible and dependable printer in our fleet. It is amazingly hands-off and only requires minimal maintenance.” Tony VanderKolk
Director of Print Operations
IDS.com

IDS.com is working with clients to leverage statements and other transactional documents as a marketing platform to generate opportunities for the company and its customers. Through its investments in inkjet production technology from Pitney Bowes, IDS.com is able to produce affordable and high-quality full color document solutions with dynamic content for the financial institutions it serves today and in the future.

Business needs

The Future of Communications

The combination of more and better consumer data, the drive for personalization, and the affordability of inkjet have finally made creating higher value communications a market reality. There is a movement toward more color in basic bill/statement printing due to the availability of digital color inkjet technology as well as a rise in white paper workflow solutions.

Today’s marketers are using the tried-and-true monthly communication medium—the statement—as well as other transactional documents in new and different ways to ensure that their messages are noticed. 

Solution

 

Investment in AcceleJet®

Tony VanderKolk, Director of Print Operations at IDS.com, states, “Our customers depend on us to provide quality printing and mailing services, but we must also understand their requirements and respond with the right technologies and infrastructure.” This is precisely why IDS.com decided to invest in inkjet technology to grow its production printing operations.

 “The AcceleJet has become the most flexible and dependable printer in our fleet. It is amazingly hands-off and only requires minimal maintenance.” VanderKolk continues, “Print quality was a key factor in our investment decision.  For select jobs and clients, we rely exclusively on the AcceleJet to ensure that the quality will meet our customers’ standards."

Pitney Bowes’ AcceleJet at IDS.com

Thanks to the investment in digital inkjet technology and the partnership with Pitney Bowes, IDS.com has saved money by reducing the size of the offset printing operation and warehousing department—and these savings can be passed on to customers. According to VanderKolk, “Inkjet technology has increased output while reducing the time and labor required. The AcceleJet enables us to further save costs by using untreated offset substrates—and our customers seem to like this based on historical preferences. Plus, the output of the AcceleJet is optimized to process seamlessly on our Pitney Bowes® Mailstream Evolution™ inserting systems eliminating costly scan errors, jams or reprints.”

Color and Personalization Delivers Benefits

According to VanderKolk, “Our combination of inkjet technology and document solutions enables us to truly help the credit unions that we service to drive more business.” IDS.com. More importantly, consumers spend an average of 3 to 5 minutes reading and reviewing transactional documents. This reinforces the notion that bills and statements present an ideal opportunity to get a message across.

Doing More with Less

Today’s marketers are always seeking ways to do more with less. Enabling marketing executives to turn a critical customer touchpoint into an effective marketing vehicle by incorporating targeted marketing messages can significantly elevate the value and effectiveness of transactional communications. 

Sample Transpromotional Billing Statement from IDS.com

Optimizing Customer Touchpoints

Every time a brand interacts with a customer, this directly impacts how that customer perceives an organization. Given that transactional documents are delivered to consumers every month and are actually read, it is imperative for marketers to effectively leverage this touchpoint. They can instill loyalty with value-added information, special offers, gifts, and events, as well as timed promotions on additional products and services based on recent transactions.

Making Statements Part of an Interactive Experience

Mobile devices like smartphones and tablets have become a primary source of portable media, and these devices can be used to obtain information and communicate with others. The transactional document can be used as a springboard for online engagement through QR codes, augmented reality or mobile apps. Furthermore, today’s service providers have new value-added services that they can offer around design, deployment, management and reporting related to integrated campaigns and applications.

Improved ROI with Full-Color Personalization

The need to measure, analyze and report on marketing effectiveness has never been greater. With today’s inkjet technologies, higher value communications with personalized full-color messaging can quickly and affordably provide a tangible ROI that is linked directly to business goals and objectives.

Bottom Line

“Choosing the right partner—Pitney Bowes in our case—has been an important step to helping us provide these integrated end-to-end print and mail solutions.” Tony VanderKolk
Director of Print Operations
IDS.com

According to VanderKolk, “Inkjet has afforded our customers all the benefits of digital, including more color, personalization, versioning and re-branding initiatives.” IDS.com’s customers have also experienced an increase in value delivered to consumers by offering more engaging messaging on each document. With the elimination of pre-printed documents, messaging and color have become more flexible and efficient through inkjet production printing technology. Transactional documents are being delivered to IDS.com’s customers’ clients every day. Enriching these documents with marketing content makes good business sense in an environment where consumers are seeking better, more colorful and personalized communications. VanderKolk concludes, “Choosing the right partner—Pitney Bowes in our case—has been an important step to helping us provide these integrated end-to-end print and mail solutions.”

 

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