Shipping and Mailing | Pitney Bowes

Take advantage of billing statements for superior customer engagement

The print and mail industry is changing. This is creating new challenges -- and new opportunities -- for businesses.

From small print and mail shops, to large service bureaus, to publicly traded companies with in-house mail operations, everyone is searching for better ways to adapt. This article outlines the steps print and mail service providers can take to initiate a more strategic, solutions-based conversation with their customers, particularly marketing professionals. It encourages marketing professionals to take a fresh look at customer bills and statements as an essential component of an omni-channel customer communications campaign. Innovations in mailing hardware, software and data analytics are enabling cost-effective ways for businesses to make their bills and statements more personalized, relevant and engaging than ever before.

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