Understanding the dynamics of social connections among people and organizations is a critical strategic advantage.

How people are connected to other people, places and organizations helps define their “sphere of influence.” 

Social network analysis (SNA) has become a tool to predict and influence consumer behavior. Traditional analysis assumes that it’s the attributes of individuals that matter most. In SNA, personal attributes are less important than the connections with others. 

By determining the extent of individuals’ social capital and network net worth, SNA gives you insights into unexpected relationships between people, places and things. 

Download this report to learn about aligning your analysis, data management and storage capabilities for SNA. When you do, you'll get information on essential technologies for laying the groundwork for advanced network analysis.

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