TrackMyMail™ Services opens up a wide range of marketing and relationship-enhancing opportunities for agencies, as well as powerful troubleshooting and problem-solving capabilities. Just as knowing more about customer behavior enables you to market more effectively, knowing precisely where your direct mail is in the mailstream and being able to project delivery dates helps you increase the chances for success on every campaign.
If you develop and oversee direct mail campaigns, TrackMyMail enables you to:
- Schedule marketing campaigns around events or pre-determined dates.
- Build triggered integrated campaigns through multiple channels.
- Give your client accounts more visibility into their mail programs.
- Calculate response rates on delivered mail.
- Measure results from test campaigns easily.
- Manage database address hygiene of returned and undeliverable mail.