Watch this on-demand panel session

Discover how shipping has evolved from a back-office function into a critical driver of customer experience and business performance.

Rising customer expectations, global complexity, and real-time commerce have transformed how organizations think about shipping. Today, visibility, speed, and data intelligence aren’t nice to have, but now they’re essential to maintaining trust, continuity, and competitive advantage.

In this panel discussion, leaders from Pitney Bowes, Accenture, and Shift4 explore how shipping performance now directly impacts customer experience across industries. From proof of delivery and carrier visibility to scaling operations through acquisitions, the conversation highlights what modern organizations must get right to keep business moving.

In this session, you’ll:

• Learn how shipping visibility influences customer trust and satisfaction
• Understand how data and analytics help organizations manage complexity at scale
• Hear real-world insights on navigating growth, M&A, and global shipping challenges
• Explore why intelligent, connected shipping platforms are becoming a competitive differentiator

Whether you’re responsible for operations, customer experience, or enterprise logistics, this session offers practical insight into why shipping is now a frontline touchpoint and how organizations can use data and visibility to stay ahead.

Panelists:

Colin Forrest
SVP, SendTech Sales & Partnerships, Pitney Bowes (Moderator)

Sam Hendren
Strategy Manager, Accenture

Juan Tovar
Senior Vice President, Shift4