Better Mail

The U.S. Postal Service delivered more than 6 billion packages in 2018, and many of those included bound and packet mail – larger than a standard envelope but smaller than a parcel or shipping box. Enrollment kits from healthcare companies, orders from booksellers, and catalogues from retailers are included in this bound and packet mail category.

Here are three areas where more control over the marketing mail planning process allows businesses to design more successful campaigns.

How do marketing mail delays happen, and how can businesses improve the speed of their campaigns?

Marketing mail and mobile advertising are two of the most effective communications channels. Together, they’re even more powerful.

Don’t let paying for postage slow you down. Working with Pitney Bowes Presort Services gives you access to options that allow you to prepay or pay later for USPS postage, which helps you gain flexibility.

If a mailpiece finds its way into the wrong hands, your business could face a public relations problem and significant fines. Visibility is the key to simplifying mail compliance.

Presorting First-Class Mail, direct mail or marketing mail is a proven strategy for mailers who want to tap into the best USPS® discounts, with or without USPS promotional programs.

The March 1 change to the method that the USPS® uses to verify address quality means businesses will need to be even more careful if they want to avoid fees and tap into presort mail discounts.

Knowing how the USPS® prices mail pieces based on ZIP code helps mailers ensure their items are being delivered accurately, efficiently and cost effectively.

USPS Announces new Mailing Services rate changes that go into effect January 21, 2018.

Here are three reasons to use custom envelopes to enhance engagement, communicate better with customers and send secure mail.

You send envelopes out each month. Let’s talk about three ways to build your brand with custom envelopes.

The U.S. Postal Service announced this month that it will increase its rates on First-Class Mail® Parcels (FCM Parcels) by a weighted average of 9.9 percent, effective September 3, 2017.

It's time to explore if combining direct mail with mobile advertising is the answer to getting more out of your marketing.

Read these three ways the Industrial Internet offers businesses an opportunity to proactively improve mail operations.

Join our webinar to learn about the five keys businesses can utilize today to improve their print and mail operations.

Excellent customer communications are a key part of exceptional customer service. It takes skill and expertise to deliver consistent and engaging communications.

Top print and mail organizations are innovating in operational excellence, industry-leading compliance, higher-value communications and omnichannel engagement.

Find out how a trusted presort partner can help mail service providers drive cost savings and simplify logistics for first-class mailings.

It doesn’t take a massive budget to play ball with the big guys, if you have a good partner.

The shipping and mailing price changes scheduled by the USPS to take effect January 22, 2017 focus on increases in multiple areas in both mailing and shipping. Here are the savings the new rate structure will offer.

When you wake up on New Year’s Day this January, postal rates admittedly may not be the first thing that comes to mind. Fair enough – but all the more reason you should be planning now to get out ahead of the planned USPS postal rate changes, and how they may impact your mailing bottom line in 2017.

Your business likely receives pieces of returned mail every day. No big deal, right? You’ll simply re-route those items to the correct addresses. No harm, no foul.

Return Receipts for USPS® Certified Mail® have long been integral to how senders track and process outgoing important mail pieces.

Improve operational excellence with pass-through postage pricing, lowering your mailing costs.

In an environment where international competitors have taken advantage of the opportunities afforded by new technologies and the global economy, this has become especially critical.

Personalized communications add value and power to your marketing efforts by allowing you to form an emotional connection with your audience (and do it without creeping them out).

Understanding direct mail technology can help you improve your operational efficiency.

Advancements in technology deliver new capabilities, offer opportunities to do more for less and level the playing field between those with a lot of resources and those with few.

Combining aspects of print and digital marketing allows you to maximize the impact of your campaign.

While most direct mail marketers will look to offset rising postage costs by cutting circulation, bigger opportunity lies in optimizing postage discounts.

Everyone wants their mailings to be interesting and attention-grabbing – among the easiest, least costly and most effective ways is with color.

Direct mail is a wonderful tool for nonprofits because donors like and trust the mail system.

Direct mail from five years ago is drastically different than direct mail today.