The U.S. Postal Services delivers more than 6 billion packages annually and expects total package volume to increase approximately 7% by FY20301. Many of those include mail larger than a standard envelope (flats) but smaller than a parcel or shipping box. Enrollment kits from healthcare companies, orders from booksellers, and catalogues from retailers are included in this category.
If you need to reach the maximum number of customers with a powerful eye-catching direct mail campaign at the lowest possible cost, bulk postcard mailing easily offers the best value.
First, you must ensure your direct mail postcards meet the sizes and quantities required by the USPS® to be eligible for either Standard letter rates or First-Class® presort postcard rates. Then it’s a matter of choosing whether to do the presort work yourself or engage a presorting service.
Marketing Mail® is enjoying a renaissance—and for good reason. No form of digital communication beats the response rates of mail by post. The trick is making it and your other business mailings cost effective. That’s where bulk mail rates enter the picture. But before you can realize those high-volume savings, you first must meet all the US Postal Service® bulk mail requirements.
Not sure how many pieces of mail qualifies for bulk rates or how to apply for a USPS bulk mail permit? Here’s the latest on USPS bulk mail and presort requirements.
If you’re a non-profit organization or a business that provides direct mail services for non-profits, you could be eligible for non-profit postage rates. Learn whether your non-profit mailings or those of your clients qualify.
No business can do it alone. That’s why the USPS® works with third-party presort service providers to share the workload.
Sometimes referred to generically as mail processing centers or mail sorting centers, these third-party facilities provide postal services to businesses—including pick-up, commingling and induction into the USPS network.
Learn how Pitney’s Bowes 40+ First-Class® and direct mail centers leverage proprietary technology and our workshare partnership with the USPS to help businesses unlock new efficiencies, savings and productivity.
Arrived late… wrong item... too small… Regardless of the reason for return, ecommerce return rates rose dramatically in 2020, especially fashion and apparel return rates. Once a return is initiated, you need to focus on two things: how to make the process as frictionless as possible, and how to prevent it from happening again.
See the most recent ecommerce return statistics and learn what you can do to reverse your own average return rates.
It’s a small amount of website copy with serious implications. Your ecommerce refund, return, and exchange policy can win over new customers, secure existing ones, impact your bottom line and seal your brand’s reputation.
Learn what makes for a good ecommerce return policy and refine your own policy with these strategies and samples.
80% of consumers rank returns as highly important to their overall order experience.
When done thoughtfully, a flexible ecommerce returns policy keeps customers happy and loyal. Learn how tackling the challenges of ecommerce returns—from tracking issues to fraud—can optimize reverse logistics and enhance the customer experience.
The customer journey doesn’t end with a click of the Buy button. If your ecommerce goals include cultivating return buyers and encouraging customer loyalty, the post-purchase customer journey and experience is make-or-break.
Position your ecommerce business to create repeat customers with these post-purchase marketing strategies and post sales logistics.
Customers today expect a personal relationship and consistency of experience, regardless of when or where they engage with you, shared Andy Reid, Pitney Bowes global director of customer information management (CIM).
The landscape for small and medium business to thrive and grow is more challenging today but presents greater opportunity than five years ago, according to President of SMB Global Solutions Mark Shearer. “Leveraging the right technology can be a significant competitive advantage,” he shared during the global #PowerofPrecision chat. His advice to SMBs:
Customer experience has been an important topic at Graph Expo 2016. At the Xplor event, sponsored by Pitney Bowes, Matt Swain of InfoTrends moderated a panel focused on the importance of delivering exceptional customer service by understanding customer expectations.
Your company is growing. Your sales teams have filled the sales pipeline and you're trying to keep up with demand. The next move is to invest in the heavy equipment that will help you grow your business.