Managing a mail center at a law firm can be a complex and thankless task. While your firm is selling professional services, confidentiality and data protection, you’re likely racing up and down corridors with packages and mail and a book and a pen.
Most likely, your business faces tough marketing questions: Where are my most profitable customers? What do they need? How do I reach more of them? Answers to these and many other questions lie in a richer view of customers and prospects.
When it comes to driving in-store sales in a cost-effectively, mobile advertisement has bubbled to the surface in a dramatic manner. The caveat, however is that it must be deployed in a data-driven, location-context-aware way in order to deliver maximum value.
Engaging your customer can improve the customer experience. Learn how to deliver relevant and engaging interactions across the customer lifecycle, build brand loyalty, gain valuable insight and deliver the exceptional customer experience.
Customers today expect a personal relationship and consistency of experience, regardless of when or where they engage with you, shared Andy Reid, Pitney Bowes global director of customer information management (CIM).