Case study template: Multi-solution format
Up to 55 characters
Body Copy: Describe the client’s problem and how Pitney Bowes addressed it. Include relevant company details to provide context and connect with readers.
Body Copy: Up to 500 characters
Image: Use an image featuring the client’s logo alongside a relevant situational setting (e.g., campus, warehouse, office) to visually support the story. 900 x 500 png or jpg
Use the next section to highlight 3–4 key features using icons.
Headline: up to 40 characters
Description: ~ 90 characters; keep all descriptions similar in length for visual consistency
Image: 135 x 135 png
Headline: up to 50 characters
Body text: up to 250 characters
Bullets: Use 3–4 concise bullets (max 60 characters each) to highlight specific challenge details. One line per bullet is recommended.
Example bullets:
• Inefficient package tracking system
• High operational costs
• Delayed deliveries impacting customers
Headline: up to 50 characters
Body text: up to 250 characters
Bullets: Use 3–4 concise bullets (max 60 characters each) to highlight key solution features or actions taken.
Example bullets:
• Implemented Shipping 360 platform
• Automated package routing
• Integrated real-time tracking
Headline example: “Thanks to [Product], [Client] reduced costs by 15% and improved delivery speed — setting them up for future growth.”
For each Pitney Bowes solution used, provide 3 key benefits experienced by the client.Bullets: Keep each benefit under 100 characters
Image: 800 x 500 png
Wrap-up (up to 350 characters)
Conclude by highlighting the key benefits the client experienced. Keep it focused on outcomes and next steps. Echo the text used in the image to maintain SEO value.
Image guidance
Use 3–6 clear, client-focused benefits. Templates are available in Canva and can be found in the Web Templates folder for easy access.
disclaimer space if required