When they secured a fast-growing global fitness brand with over 1,200 individual gym locations, they faced a unique operational challenge: executing hundreds of small, highly personalized direct mail campaigns at scale—with precision, speed, and predictability.
Rather than building massive in-house infrastructure to handle NCOA processing, CASS certification, sorting, and mailing for up to 500 locations at a time, Ironwood turned to Pitney Bowes Presort Services to simplify and scale their operation.
"We save a lot of space because there’s bins, there’s the trays that everything get held into and when you’re talking about 1 million pieces of mail, now we just put it on a pallet, we shrink wrap it, we say we are ready for pick up, and Pitney Bowes comes and they pick it up and they take it to their facility."
With Pitney Bowes as a trusted partner, Ironwood Litho has streamlined its workflow and expanded its capacity—empowering the team to pursue larger, more complex projects without sacrificing quality or agility.
Efficiency at every step
Predictable postage costs
Pitney Bowes helped establish a standardized postage model, making it easy for Ironwood to communicate consistent pricing across hundreds of independently operated locations.
Labor & turnaround time reduction
With Pitney Bowes handling mail pickup, sorting, and commingling, Ironwood no longer needs to manage manual sorting or extra staff on the production line—saving time, space, and overhead.
Real-time mail tracking with IntelliView
Using Pitney Bowes IntelliView platform, Ironwood can track each piece of mail from production through USPS delivery—providing visibility to clients and reducing customer service inquiries.
Flexible cash flow
Ironwood leverages Pitney Bowes banking services to align payments with franchisee credit card cycles, creating critical float time that supports smoother financial operations and faster mail entry.