Optimize interactions across the lifecycle

Optimize interactions across the lifecycle

Engaging customers has become a top strategic initiative for insurers. In fact, based on SMA research, customer experience and engagement is the number one strategic initiative for 2015, with 85% of North American insurers investing. That trend is likely to continue into 2016.

This SMA Perspective is a summary of SMA’s ongoing research on customer experience and engagement in insurance.

The end result is a powerful and effective customer engagement vehicle with a very strong value proposition. 

Download this report for information on optimizing your interactions across the customer lifecycle for better customer engagement, including:

  • The customer engagement imperative 
  • Business capabilities for engagement 
  • Technology capabilities for engagement 
  • Pitney Bowes customer engagement solutions 

Download SMA Perspective Report Now