Critical channels of choice

Omnichannel, personalisation and seamless interactions are the consumers' priority.

Some 85% of consumers agree: the right channel is a mix of digital and physical experiences. But what that mix consists of — email, text, video, a telephone number to call, a website, or a real-live person, to name just a few — varies by age, gender and location.

Learn how to optimise engagement to meet consumers at THEIR moments of need.   Read “Critical Channels of Choice,” a research study from the CMO Council and Pitney Bowes.

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