Real Impact

Millennials interact with mail quite differently than you might expect. Why marketers need to rethink how they capitalize on Millennials.

Given the rapid advances of location data and technology, soon no customer need will go unsatisfied, shared Clarence Hempfield, Pitney Bowes vice president of product marketing, location intelligence.

Customers today expect a personal relationship and consistency of experience, regardless of when or where they engage with you, shared Andy Reid, Pitney Bowes global director of customer information management (CIM).

As the global marketplace continues to grow in 2017, so will the challenge to position your brand to be seen and heard.

The landscape for small and medium business to thrive and grow is more challenging today but presents greater opportunity than five years ago, according to President of SMB Global Solutions Mark Shearer. “Leveraging the right technology can be a significant competitive advantage,” he shared during the global #PowerofPrecision chat. His advice to SMBs:

The best thing an ecommerce business can do this season is meet the customer where they are.

Customer experience has been an important topic at Graph Expo 2016. At the Xplor event, sponsored by Pitney Bowes, Matt Swain of InfoTrends moderated a panel focused on the importance of delivering exceptional customer service by understanding customer expectations.

The ground rules and external influences shaping great leaders today have changed. Command and control have been replaced by transparency and empowerment.

Ecommerce has evolved from a novelty accounting for occasional purchases to a thriving component of global commerce, shared Andre Schmidt, Pitney Bowes vice president and general manager, global trade solutions, during the most recent #PowerofPrecision chat.

While strategic partners have always been important, today they are essential as they help to accelerate speed to market, shared Jason Dies, Pitney Bowes president of document messaging technologies, during the latest #PowerofPrecision chat.

Everyone agrees the power has shifted. Control once held by corporations and brands to guide customer engagement is now in the hands of individual consumers.

The road to innovation in business today is paved with welcomed road bumps. The more, the better.

I’m always open to learning new things. In my high school science class, I learned that there are 10 basic types of clouds in our sky that fall into three separate categories.

“Omnichannel commerce” may sound like yet another buzzword but if you look closer, you’ll find businesses need to rethink everything—starting with mobile.

India is emerging as an attractive target for online retail. The rise of mobile technology, cheap connectivity, and increased awareness has made Ecommerce a convenient option for many Indians.

The latest #PowerofPrecision chat broke down what is required to attract customers who remain loyal.

Peter Shankman discusses attracting and retaining your most loyal customer.

Global business opportunities cannot be ignored. Today, success means finding ways to be globally relevant, says Greta Wilson, vice president, brand strategy, Pitney Bowes.

While consumer cross-border commerce can be complex, it’s not stopping most retailers from taking the plunge. Online retail is flourishing.

As the line between our physical & digital lives blur, organizations deliver more potent marketing by connecting with customers at the right time and place.

Creating great outcomes require sophisticated craftsmanship & innovation. Expertise in tech, APIs, IoT, and advanced analytics are all important parts of the equation.

When conducting business in this hyper-connected marketplace still must be mindful of local culture. Your brand should appeal to a diverse global audience.

Our #PowerofPrecisionChat, “Delivering Superior Customer Experience,” explored how customers have a voice as never before.

Global Ecommerce at Pitney Bowes is a leader in a market that is growing at double digits. To be a leader in an evolving industry, there are four tenets.

Today’s buyer has more choices and options than years ago. So, listening to them, understanding their preferences and infusing “human skills.”

By tailoring sales practices to more interconnected and global-friendly strategies, SMBs can open themselves up to markets around the world.

As powerful a tool as technology can be, allowing it to overwhelm an authentic voice hampers real, long-lasting customer engagement.

Interactive personalized video helps companies provide a visual and audio experience that fosters stronger, and longer lasting, customer engagement.

So what are some customer experience strategies brands can implement to achieve those goals?

Customers are the best indicators of the future of any business, says Manish Choudhary, Vice President of Worldwide engineering of Pitney Bowes India.

Large companies have the opportunity to harness talent across all geographies, leveraging the diversity of knowledge that exists to power innovation.

The latest #PowerofPrecisionChat focused on how to enable a business to to Ecommerce in a global marketplace.

Data is here to stay and will grow to be the fore teller of most business decision, says location intelligence expert, James Buckley.

Participants shared insights on the value of understanding shipping requirements, mobile, omni-channel marketing, cultural and language differences, and more.

Top companies, as they scaled, did not lose the qualities that elevated them to prominence in the first place. Here are three ways you can follow their lead.

The ability to do business in a borderless world, connected world often requires finding the right talent to spur on commerce.

Today’s marketers may be digital-savvy but contextual marketing adds an entirely new dimension to customer engagement. Marketers around the world participated.

Today’s marketers may well be digital-savvy analytic experts, but contextual marketing adds an entirely new dimension to customer engagement.

For our first in a series of #PowerofPrecisionChat’s this year, we opened up a global discussion on Twitter about the Relaunching of a Global Brand.