Your customers’ growing procrastination is costing you
Trunk time. It’s a term we coined back in 2003 to call attention to how long consumers tend to wait before returning an online purchase, often because of the perceived inconvenience of having to travel to a returns drop-off location.
Introducing: Returnament 2022
Amid all-time-high return rates, Pitney Bowes created a competition to find the best balance between returns convenience and just enough friction
Here come the returns
This peak, home pickup is the #1 returns option for COVID-weary consumers, yet half don’t know which carriers offer it for free.